Marketing Manager Interview Questions

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Marketing Manager Interview Questions

Marketing is constantly changing in our digital world. When hiring a Marketing Manager, you’ll want to hire an applicant who has experience with up-to-date marketing strategies and open to following marketing trends. A good mix of traditional concepts and emerging practices is important for brand visibility. Ask questions that help to determine the applicant’s experience and comfort levels with various forms of marketing from working with and leading teams, to developing and leading new projects.

Here are some fantastic interview questions we suggest for hiring a Marketing Manager:

• What do you think of our current marketing initiatives? How do you plan to improve upon our recent strategies?
• What important skills and experiences do you have that you would bring to this role?
• Tell me about a time you led others on a project or team.
• Can you give some examples of marketing ideas you came up with that were implemented, and what the results were?
• How did you increase traffic and brand recognition in your previous role?
• What marketing blogs and communities do you follow and participate in?
• When was the last time you took initiative for your own professional development? What skills did you work on?
• Are you comfortable in saying that you’re up to date with current online marketing strategies? Why?
• How would you define a marketing qualified lead? What do you think this would look like in our business?
• Tell me about your online presence and experience with social media, both professional and personal.
• Do you have any experience with public relations? Have you written press releases?
• From your experience, what is the best way to work with and manage highly creative people?
• Tell me about a time you were questioned on your work or project idea. How did you communicate the ROI or reasons for your decision? What was the result?